What Is Markup?

Markup (Definition)

Markup is what you add to prices in order to make money. It’s expressed as a percentage.

Many businesses set their prices by working out what it costs to provide goods and services, then marking up that amount by a percentage.

Your markup determines how much money you make on each sale. It ends up being your gross profit. A low markup may leave you with too little cash to run the business and turn a profit. Too high of a markup can turn customers off.